Our Story – Authentic Wear in Switzerland & Europe

Born from a desire to reconcile the elegance of European design with the necessity of ethical production, our brand is a tribute to the discerning minimalist. We don't chase trends; we perfect essentials. Our mission is to provide women across Switzerland and Europe with a curated collection of clothing designed for longevity, effortless wear, and a clear conscience. Every piece is an investment in your personal style and a commitment to a more responsible future for fashion.
Image

Our Core Philosophy

Lara Rose offers a permanent wardrobe defined by timeless design and versatility, allowing pieces to effortlessly transition across all aspects of your life. We ensure uncompromising quality and craftsmanship by utilizing superior fibers and advanced sewing techniques like French and flat-felled seams, guaranteeing enduring value and an exceptionally low cost-per-wear. This commitment is underpinned by complete transparency and ethical standards across our supply chain, ensuring our fashion is kind to both people and the planet.

The Lara Rose Difference

We invite you to rethink your relationship with your wardrobe: our pieces are a foundational investment in a powerful capsule collection, supported by detailed care guides to maximize garment life, and rooted in a community that values conscious consumption, slow fashion, and authentic self-expression.
Image

WHY CHOOSE AMIRI SWISS

  • Enduring Style

    Timeless designs that always look modern.
  • Verified Quality

    Lasting durability and a flawless fit, guaranteed.
  • Ethical Peace of Mind

    Full transparency supporting people and planet.